Overview: Learn how design principles explain why people gravitate to some websites over others.   Have you ever visited a website where it was impossible to locate the desired information you wanted? It’s annoying — isn’t it? From hard-to-read fonts to misplaced/dark graphics, a poorly designed website will sink your business’s conversion rate in less than fifteen seconds. Though you may like to think that the quality of your service/product will speak for itself, the reality is that people will never make it far enough to discover the quality of the product if the product is represented by a poorly-designed website.

Overview:  Learn the core differences between UI and UX and how you can crack these terms even when you aren’t a tech pro!   We have overhead conversations in the tech world, using the terms UX and UI, and a question always pops into our mind: What do they both mean? They sound like secret codes from a technical language that we’ll never be familiar with — secret codes that our pea-sized brains will never be able to crack. But that’s not the case! UX & UI are not code words or super-technical phrases — but simple abbreviations for “user experience”