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The New and Improved Google Business Profile: What You Need to Know About the Changes to Google My Business

Overview: Have you heard about the new and improved Google Business Profile? Are you actively using Google Business Profile to promote your business? Read on to learn how you can take care of business! The Importance of Listing Your Business on Google  It’s not an exaggeration to say that business owners all over the world depend on Google to let people know that their businesses exist. When you’re out and about and looking for a restaurant, you’re probably going to use Google to find information on nearby eateries. When you’re planning a trip and trying to decide on a hotel,

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Engaging with Customers

Engaging with Customers: How to Take New Customer Relationships to the Next Step

Overview: Attracting a potential customer is hard work, but it’s not the end of the process! If you want to build up to a transaction and create a new loyal customer, you have to engage with your prospect to keep them interested. Read on for some engaging advice! Last week on our blog, we talked about how to attract new customers by thinking strategically, looking in the right places, and showing your audience that you understand them. So let’s say you’ve grabbed the attention of some new potential customers. What do you do next? How do you strengthen those relationships

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Attract Customers

How to Attract Customers the Right Way

Overview: Doing business is easy. Finding customers is hard! But if you take the right approach, you can attract customers and help them see the value your business can provide them. Read on to learn more! Customers: Without them, your business literally can’t exist. These days, it seems like it’s harder than ever to acquire new customers — not to mention keep them! With the internet turning the entire planet into one big global marketplace, there’s a lot of competition. And in this distraction-filled world, there are a million things vying for the attention of your audience, and potentially preventing

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Measuring Success

ROV: “Return on Vision” and Measuring Success

Overview: You’ve probably heard of ROI. But what about ROV? It’s another way to measure the success of your business vision, from multiple different perspectives! Read on to find out what we mean! In recent blog posts, we’ve been talking about vision. We’ve covered the importance of having a vision for your business, how to articulate that vision, how to execute your vision, and how to guarantee that all of your employees and your clients understand your vision as it’s reflected in your company culture. We hope you’ve enjoyed reading! We have one more thing to address from the realm

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Business Vision

Company Culture: How to Instill Your Business Vision in Your Employees

Overview: Your business vision doesn’t begin and end with you, the business owner. To grow and sustain your organization, you’ll need to translate your vision to a company culture that’s shared by your employees and understood by your clients. Read on to learn more! In recent blog posts, we’ve discussed how you, as a business owner, can create a vision for your business, document it in a vision statement, and make it all happen by executing your vision. Now we want to expand on the concept of business vision a bit. It’s natural for your business to serve as an extension

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Business Vision

Making It Happen: How to Execute Your Business Vision

Overview: For a business owner, dreaming up your vision and writing a vision statement is only the beginning. The real work happens when you proceed to execute your vision! But how do you do that? Read on for some tips! Last week on this blog, we talked about the importance of having a vision for your business, and how useful it can be to articulate your vision in a written vision statement. So here you are: You’ve decided what you want your company to be in the future, and why your company exists, and you’ve written it all down in

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