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Delight Your Customers

Delight Your Customers and They’ll Come Back for More

Overview: You found your target audience, you got their attention, and then you started the first steps of a business/customer relationship with them. But the work’s not over! You still have to delight them so they stick with you. Read on to learn more! In recent weeks, we’ve been exploring how business owners can acquire new customers by first attracting them (thus capturing their attention), then by engaging with them (thus taking the first steps toward those transactions. Today, we’re looking at how you can solidify that relationship by delighting your customers and making sure they’ll come back for more.

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Thinking Thankful Thoughts: Taking a Moment for Gratitude

Overview: This week is a time for giving thanks. So that’s what we’re doing! In this blog post, we’re taking a moment to express our gratitude. It’s time for Thanksgiving! The holiday we celebrate every November means a lot of different things — enjoying quality time with family or friends, watching football, playing games… and of course, eating heaps of mashed potatoes. Of course, it’s also a time for thinking about everything we have to be thankful for. For business owners, life can be full of challenges, so it’s nice to take a moment now and then and remind ourselves

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The New and Improved Google Business Profile: What You Need to Know About the Changes to Google My Business

Overview: Have you heard about the new and improved Google Business Profile? Are you actively using Google Business Profile to promote your business? Read on to learn how you can take care of business! The Importance of Listing Your Business on Google  It’s not an exaggeration to say that business owners all over the world depend on Google to let people know that their businesses exist. When you’re out and about and looking for a restaurant, you’re probably going to use Google to find information on nearby eateries. When you’re planning a trip and trying to decide on a hotel,

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Engaging with Customers

Engaging with Customers: How to Take New Customer Relationships to the Next Step

Overview: Attracting a potential customer is hard work, but it’s not the end of the process! If you want to build up to a transaction and create a new loyal customer, you have to engage with your prospect to keep them interested. Read on for some engaging advice! Last week on our blog, we talked about how to attract new customers by thinking strategically, looking in the right places, and showing your audience that you understand them. So let’s say you’ve grabbed the attention of some new potential customers. What do you do next? How do you strengthen those relationships

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Attract Customers

How to Attract Customers the Right Way

Overview: Doing business is easy. Finding customers is hard! But if you take the right approach, you can attract customers and help them see the value your business can provide them. Read on to learn more! Customers: Without them, your business literally can’t exist. These days, it seems like it’s harder than ever to acquire new customers — not to mention keep them! With the internet turning the entire planet into one big global marketplace, there’s a lot of competition. And in this distraction-filled world, there are a million things vying for the attention of your audience, and potentially preventing

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Measuring Success

ROV: “Return on Vision” and Measuring Success

Overview: You’ve probably heard of ROI. But what about ROV? It’s another way to measure the success of your business vision, from multiple different perspectives! Read on to find out what we mean! In recent blog posts, we’ve been talking about vision. We’ve covered the importance of having a vision for your business, how to articulate that vision, how to execute your vision, and how to guarantee that all of your employees and your clients understand your vision as it’s reflected in your company culture. We hope you’ve enjoyed reading! We have one more thing to address from the realm

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