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Naughty and Nice Business Habits, Part 2: Naughty

December 11, 2023 No Comments

Overview: Previously, here on our blog, we brought you our “nice” list of business habits. This week we’re presenting the second of two installments, which can only mean one thing: It’s time for the “naughty” list! Read on to find out which business habits we discourage! This is the time of year when everything is decked out in tinsel, garland, and the holly and the ivy. So we’re taking a cue from the man who lives at the North Pole and making a list of naughty and nice business habits. Last week, we went over our “nice” list. Which means we’ve

Naughty and Nice Business Habits, Part 1: Nice

December 4, 2023 No Comments

Overview: It’s that time of year! Time to separate the naughty from the nice. That’s why we’re bringing you a two-part list of NICE business habits you should embrace and NAUGHTY business habits you should avoid. Let’s get started! If you’ve been in a store or a coffee shop any time in recent weeks, you’ve almost certainly heard these lines referring to Santa Claus and his list-making tendencies: He’s making a list, and checking it twiceGonna find out who’s naughty and nice We’ve decided to take some inspiration from the big guy in the red suit and make our own

Delight Your Customers and They’ll Come Back for More

November 27, 2023 No Comments

Overview: You found your target audience, you got their attention, and then you started the first steps of a business/customer relationship with them. But the work’s not over! You still have to delight them so they stick with you. Read on to learn more! In recent weeks, we’ve been exploring how business owners can acquire new customers by first attracting them (thus capturing their attention), then by engaging with them (thus taking the first steps toward those transactions. Today, we’re looking at how you can solidify that relationship by delighting your customers and making sure they’ll come back for more.

Thinking Thankful Thoughts: Taking a Moment for Gratitude

November 21, 2023 No Comments

Overview: This week is a time for giving thanks. So that’s what we’re doing! In this blog post, we’re taking a moment to express our gratitude. It’s time for Thanksgiving! The holiday we celebrate every November means a lot of different things — enjoying quality time with family or friends, watching football, playing games… and of course, eating heaps of mashed potatoes. Of course, it’s also a time for thinking about everything we have to be thankful for. For business owners, life can be full of challenges, so it’s nice to take a moment now and then and remind ourselves

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The New and Improved Google Business Profile: What You Need to Know About the Changes to Google My Business

November 16, 2023 No Comments

Overview: Have you heard about the new and improved Google Business Profile? Are you actively using Google Business Profile to promote your business? Read on to learn how you can take care of business! The Importance of Listing Your Business on Google It’s not an exaggeration to say that business owners all over the world depend on Google to let people know that their businesses exist. When you’re out and about and looking for a restaurant, you’re probably going to use Google to find information on nearby eateries. When you’re planning a trip and trying to decide on a hotel,

Engaging with Customers: How to Take New Customer Relationships to the Next Step

November 13, 2023 No Comments

Overview: Attracting a potential customer is hard work, but it’s not the end of the process! If you want to build up to a transaction and create a new loyal customer, you have to engage with your prospect to keep them interested. Read on for some engaging advice! Last week on our blog, we talked about how to attract new customers by thinking strategically, looking in the right places, and showing your audience that you understand them. So let’s say you’ve grabbed the attention of some new potential customers. What do you do next? How do you strengthen those relationships

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