Overview: Attracting a potential customer is hard work, but it’s not the end of the process! If you want to build up to a transaction and create a new loyal customer, you have to engage with your prospect to keep them interested. Read on for some engaging advice! Last week on our blog, we talked about how to attract new customers by thinking strategically, looking in the right places, and showing your audience that you understand them. So let’s say you’ve grabbed the attention of some new potential customers. What do you do next? How do you strengthen those relationships

Overview: Doing business is easy. Finding customers is hard! But if you take the right approach, you can attract customers and help them see the value your business can provide them. Read on to learn more! Customers: Without them, your business literally can’t exist. These days, it seems like it’s harder than ever to acquire new customers — not to mention keep them! With the internet turning the entire planet into one big global marketplace, there’s a lot of competition. And in this distraction-filled world, there are a million things vying for the attention of your audience, and potentially preventing