Is It Still Worth It to Keep a Blog on Your Business Website?

Overview: Are blogs still important in today’s social media-heavy digital landscape? We think so. From establishing your expertise and improving SEO to building relationships with your audience, blogging remains a powerful tool for businesses and individuals. Read on to learn more!

Blogging has been around for over two decades and has undergone significant transformations since its inception. In the early days, blogs were often personal diaries or online journals used by individuals to share their daily musings with the world. As time went on, the culture of blogs evolved, with various blogs serving as sources for news, reviews, advice, advertisements, and more.

But what place do blogs have in today’s online world?

Let’s address the thought that’s likely foremost on your mind: With social media platforms like Twitter, Facebook, and Instagram dominating the online space and serving as venues for people to express themselves, it’s easy to see why some people might question the importance of blogs. After all, why write a long-form blog post when you can share your thoughts in a short tweet or Instagram caption?

We’re here to argue that blogs are still important, and in fact, they might be more important now than ever before.

Wondering why? Read on for the scoop!  

Blogs Establish You as an Authority in Your Field  

If you have a website and you want to establish yourself as an authority in your field, a blog is a fantastic way to do it. When you consistently create high-quality, informative content — without compromising on the quality of your work — you’re demonstrating your expertise and building a reputation as a thought leader in your industry.

This is particularly true for small business owners and entrepreneurs. By sharing your knowledge and insights on your blog, you can build trust with potential customers and position yourself as the go-to expert in your niche. A win-win situation for you!

>> Related Reading: Building Brand Authority Through Blogging


Blogs Drive Traffic to Your Website  

One of the main benefits of having a blog is that it can drive traffic to your website. Every time you publish a new blog post, you create a new page on your website that can be indexed by search engines like Google. This means that if you’re creating high-quality, SEO-optimized content, you have the potential to rank for valuable keywords and attract new visitors to your site.

Additionally, having a blog gives you a steady supply of posts to share on social media and in email newsletters. If your posts are well-crafted, your readers might just share them on their own social media accounts, which will help drive more traffic to your site.

And when readers follow the links to your site and enjoy your high-quality content, it will encourage them to continue following you online… which means they’ll continue to click those blogs links and come back to your website. It’s a beautiful cycle of engagement!

Blogs Can Help You Connect With Your Audience  

Blogs are a fantastic way to connect with your audience on a deeper level. When you use your blog to share personal experiences, insights, or advice, it opens a doorway to create a sense of community around your brand and build relationships with your readers.

This is especially true if you allow comments on your blog. By encouraging readers to leave comments and engaging with them in the comments section, you can create a dialogue and foster a sense of connection and community.

You’ll just have to decide whether you want the option of approving of comments before they appear on your blog. This can be a useful feature for keeping out spammers and commenters who post inappropriate content, which could discourage others from engaging with your posts. 

>> Related Reading: To Allow Blog Comments or Not? Here’s What the Data Shows 

Blogs Can Generate Leads and Sales  

Last but certainly not least — blogs can be a powerful tool for generating leads and sales! That might not be the first thing you think of when you think about blogs, but it’s true. By creating high-quality, informative content that addresses your audience’s pain points and needs, you can attract potential customers to your site and demonstrate the value of your products or services.

Additionally, blogs can be a great way to promote your products or services without coming across as too “salesy.” A genuinely helpful, informative piece of writing that naturally leads into a call to action will encourage readers to learn more about what you offer and potentially make a purchase.

On that note: You might be interested in reading our guide on Good Call to Action Examples to Make People Actually Act.

So to answer the question definitively: Are blogs still important? Absolutely! While social media platforms are certainly valuable tools for building your brand and connecting with your audience, blogs offer a unique set of benefits that can’t be duplicated with social media alone.

That being said, it’s important to approach blogging strategically. To get the most out of your blog, you’ll want to:

  • Create high-quality, informative content that addresses your audience’s pain points and needs.

  • Optimize your content for search engines by targeting valuable keywords and including meta descriptions, title tags, and other SEO elements.

  • Promote your blog on social media and in email newsletters to drive traffic back to your site.

  • Engage with your readers by responding to comments and fostering a sense of community.

With these strategies in place, your blog can become a powerful tool for building your brand, connecting with your audience, and driving traffic to your website. So whether you’re a business owner, writer, or simply someone with something to say, blogs are an excellent platform for sharing your ideas. 

In Summary  

We believe whole-heartedly that blogs are still important. As we navigate the ever-evolving landscape of digital media and social media platforms vie for our attention, blogs offer something unique: a space to dive deep into a topic, share a personal perspective, and connect with readers on a more intimate level.

If you haven’t already, consider starting a blog for your business or personal brand. It could be the key to unlocking new opportunities and taking your digital presence to the next level. 

Now, do you remember when we talked about naturally leading into a call action? Well, we’ve reached that portion of this blog post! If you’re just getting started with blogging — or if you could use some help with SEO, security, updates, or any number of other technical details for your blog — we at MyUnlimitedWP would be thrilled to join forces with you. Our expertise encompasses all things website-related, with a special focus on WordPress. Reach out to us today for more details!

Share this post