Overview: Learn the proven ways actually to make people act with these good call to action examples.
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None of these Calls to Actions, aka CTAs, work for you anymore, or you aren’t getting desired results?
The target audience is more knowledgeable now.
After all the time you invested in referral marketing, sales plans, and campaigns to bring more customers, the conversion funnel still didn’t work as you had anticipated?
You might be wondering what was the point of going through all that work when there were no increase in sales, but there is a way to educate your visitors, have them sign up for more content, and turn them into paying customers.
The key is in writing a yet persuasively written call to action!
What is the Call to Action?
A call to action is an invitation to the visitor in the form of a text, a button, or a powerful headline to persuade them to act.
Amidst the broad era of digital marketing where converting the general audience or reader is essential for solid leads, a definite call to engage your audience actively, touch their pain points, and eventually increase the sales funnel is necessary.
According to Neil Patel, one of the main reasons most landing pages or sales pages aren’t converting leads into customers is a weak call to action with no urgency. And we agree!
We see that some B2B digital marketers are either not using the effective CTAs – or in the worst-case scenario, some aren’t using them at all. According to Small Biz Trends, “70% of small B2B businesses don’t even have the CTA.” That’s alarming, to say the least.
The truth is that conversion is a challenging process. Compelling your visitor to take practical action isn’t an easy task due to the thin line between urgency and being pushy. But we’re sure that this process will be simplified for you by following these techniques.
How to Write a Good Call to Action:
Before you write a call to action, determine your goals. Once you know what you’re trying to achieve, you’ll learn how to achieve it best. List down whether you’re:
Moving readers to read more content
Tip #1: Be Direct:
Remember that the best call-to-action phrases are brief with powerful verbs. Instead of weak call-to-action phrases like “click here, learn more, or subscribe for more” (yes, we’re guilty of this), let the CTAs speak directly to the readers such as:
Join Our Community
A direct term with specific words geared toward your audience’s personal interest can help generate the desired outcome.
Tip #2: Offer Free Trials:
Forget Freemium and use the free trial – specific persuasive blog posts invite you to visit the website, and check out a free trial.
Don’t hesitate to offer a free small service or an E-Book to the reader (the E-Book doesn’t have to be comprehensive). It’s one of the best CTA tactics and will pave the way for email marketing.
One of the most significant examples here is Shopify, which increased its sales 10x within 3 years, with around 175,000 users worldwide, thanks to the free 14 days trial.
If you want your customers to act, help them first by removing all the obstacles. The customer visits your website because they have questions and are looking for answers. Make sure you provide them with the solutions!
If you’re being pushy to ask your visitor to buy a product on their first visit, 85% of them will click off your website. However, you’re giving users a safe zone to enter and decide for themselves with the free trial, that bounce rate can likely decrease.
Tip #3: A Benefit-Oriented CTA:
Your call to action should offer benefits to the reader — that, or be ready for your click-through rate to suffer. Let’s learn from the example of Google:
We know that websites are powered by relative content. When Google used to not pay much attention to the algorithm, there was a safe passage for people to share articles, blogs, and E-Books in the past decade. However, the ball rolls differently now.
Recently, Google has become passionate about the value it provides in a piece of content. We usually see that when someone is looking for an answer to something, Google is the go-to search engine to access the best information. With this in mind, Google understands that if it doesn’t provide valid information, people will look for other solutions. Hint: That’s not good for Google.
In the same vein, we urge that your call to action has to offer benefits to the user – because if they aren’t sure about the gift you’re offering, they aren’t going to click. So consider offering a free trial with a value: Free E-Book to increase your sales + a secret bonus (value at $500) – then – start a free 10 day trial.
Remember that the box placement (on the website) and color play a huge role in drawing the customer in. Contrast the box color with the central theme of the page for a great call to action button.
Tip #4: Evoke Curiosity:
Curiosity is the desire to know more about something. And,when used effectively, curiosity leads to sales.
If you’re crafting your CTA so that readers are intrigued to know more about your business, they’ll be willing to give you the leads generation that you want.
Evoking your customer’s curiosity isn’t simply a matter of luck, though.
Emotional triggers such as excitement, happiness, relief, delight, and surprise bring forth interest in your user.
When a user can envision how something can improve their life, they’ll find an emotional quest to learn more, know more, be more, and have more. After all, your audience is human who makes rational or/and emotional decisions based on how you understand them. Now, this is the game where copywriters step in.
Copywriters are aware that many purchases are made due to emotionality and then justified with logic later; copywriters’ goals are to turn the curiosity into a debate, then a story, and eventually persuade the customer to make the purchase.
Creating urgency also strokes some curiosity because it compels consumers to “get it before it’s gone.” When both elements of interest and urgency are present, it’ll surely increase your conversion rate.
And last but not least, use persuasive words to write the CTA, such as:
Your landing page, promotional banners, PPC, or sales copy campaigns require quality leads, drawing customers to your business when your call to action button is pressed. Moreover, it’s always great practice to include a CTA button at the end of an email with bold and powerful verbs to increase your website’s traffic.