Overview: As a business owner, you’re full of creative ideas and ready to build or upgrade your company website. But is WordPress really better than the other platforms? And how can you use your creativity to attract customers? Read on to find out!

A good website is essential to building and sustaining any growing business. In the old days, creating websites was even more difficult and time-consuming than it is now, with many website designers starting from scratch with every new project.

Today, there are several platforms available that make it easier to make your dream website a reality — and make it easier to update said website frequently. Some web-based website builders boast of their ability to make the process of creating a website fast and easy. 

But not all platforms are equal! For business owners seeking to stretch their creative muscles online while luring in customers and keeping those sales coming in, we believe WordPress is the superior choice.

Why WordPress Is Better Than Wix or Squarespace 

By many estimates, about 43% of websites are powered by WordPress. That’s a staggering statistic! Obviously, WordPress does the trick for millions of business owners, as well as bloggers and personal website owners.

But what about website builders like Wix or Squarespace? Both companies have been around for years, and each is the foundation of a few million websites. Both companies like to emphasize their ease of use and their selection of pre-made templates. All of which is great! But neither Squarespace nor Wix can hold a candle to the customization options available with WordPress.

>> Related Reading: WordPress vs. Wix

One of the best features of WordPress is the plugins. Simply put, a WordPress plugin is a software extension that you “plug in” by installing and activating it on your website. There are plugins for seemingly every conceivable purpose, from appointment calendars to games, from e-commerce to SEO. As of this writing, there are over 60,000 plugins available on the official WordPress directory!

Another thing to note: Websites made with Wix and Squarespace tend to look the same. They may not be unpleasant to look at, but they’re not as dynamic as the best WordPress websites. A savvy web-surfer can spot a Wix or Squarespace site within a few seconds of browsing.

And sure, you can embed a YouTube video or slideshow on your Wix or Squarespace site, but there aren’t nearly as many possibilities for translating your creative website ideas to the page as there are with WordPress is and its tens of thousands of plugins.

>> Related Reading: The Ultimate Guide to WordPress Plugins 

Using Your WordPress Website to Tell a Story 

A good, effective business website should tell a story. Now, we’re not saying you should offer your visitors fairy tales or epic sagas — although, come to think of it, that might be fun.

When you plan your business website, you should think about the journey you want visitors to take as they browse. Provides them with plenty of information so they have a clear idea of who you are, what you do, and why they should make use of your products. And don’t forget to include calls to action so they know how to make use of your products!

With the flexibility that WordPress allows, you can really let your creativity take flight and tell the story you want, shaping and changing it as you go. By combining your creativity with the endless possibilities of WordPress, you can create a website that leads you and your customers to “happily ever after.”

>> Related Reading: 7 Things to Consider About Storytelling in Web Design 

Use WordPress to Keep Your Customers on Your Website 

With WordPress, you can bring your creative website ideas to life — which is fantastic, because a website with a fully-realized design is more likely to keep visitors scrolling, reading, watching, and clicking.

One website we admire is the Star Wars News blog. And in an amazing coincidence, it’s powered by WordPress! This site presents the latest updates from a galaxy far, far away, with a sleek layout that looks great on desktop and mobile, and intuitive menus that allow Jedi and Padawans alike to find what they’re looking for… which also includes plenty of links to Star Wars merchandise they can spend their hard-earned credits on. The Force — and WordPress — are strong with this site!

On the other end of the website design spectrum, consider the official website for Berkshire Hathaway. That’s a giant holding company, with ownership and partial ownership of massive global brands encompassing insurance, food, electronics, and banking. It’s safe to assume they have enough money to afford a nice website.

And yet, their website is an eyesore! It looks like it hasn’t been upgraded in at least 20 years, and somehow it looks cluttered even though there’s barely any information and no images at all. This website was not created with WordPress. But if the management of Berkshire Hathaway ever decides to spruce things up, we think a new WordPress website would be a great place to start.

Keeping visitors on your website is especially important for e-commerce sites. Users who navigate to your site and spend time appreciating your clean, attractive, creative design and a layout that gives them plenty of information will be more inclined to make a purchase — especially if you include calls to action that make those purchases easy! 

On the other hand, a boring website or one with a confusing, cluttered design will probably inspire users to close the tab and click elsewhere. A good website can close a deal!

Not Tech-Savvy? Not to Worry! 

Okay, so you’re an entrepreneur, your mind is bursting with creative ideas for your business website, and you’re ready to get those ideas off the ground with WordPress. But if you’re not a technical genius, it can be a challenge getting all those ideas in front of an online audience — especially if you’ve never built a website before.

That’s where we come in! At MyUnlimitedWP, we have decades of experience, and we can help you craft a website that expresses your brand perfectly. We’ll also maintain the back end, so you never have to worry about updates, changes, backups, or security! 

In Conclusion 

When it comes to building a user-friendly website that reflects your creativity, WordPress is your best choice. With an excellent WordPress website, you can tell your customers the story of your brand, keep them on your site as long as possible, and keep those sales coming in.

And with a team of WordPress experts like MyUnlimitedWP, you’ll get valuable assistance with making your creative website dreams come true. Questions? Feel free to contact us today!