Overview: Get an in-depth analysis of two of the most popular website building platforms – Squarespace and Wix — and how they stack up against WordPress when it comes to CRM functionality. Discover the pros and cons of each platform and find out which one is right for your business!
Customer Relationship Management (CRM) software has become a critical component of business operations, providing tools to manage and analyze customer interactions and data. The truth is that you can’t offer your services or sell your products unless you understand your customers. CRM software is a blessing for website owners, allowing them to understand their customers thoroughly — providing them with insights on how to engage and communicate with them throughout the entire customer life cycle.
While there are many CRM software available in the market such as Zoho CRM, Sage CRM, and many more, but the two popular website builders that offer CRM capabilities are WordPress and SquareSpace. Additionally, Wix, another website builder, also provides CRM functionalities.
Today, we’ll compare the CRMs of WordPress vs. SquareSpace, as well as WordPress vs Wix, examining their features, benefits, and limitations when used for the purpose of customer relationship management.
>> Related Reading: Why is Customer Relationship Management So Important?
WordPress vs SquareSpace:
WordPress is an open-source platform that provides a wide range of customization options. On the other hand, SquareSpace is a closed platform that provides a more straightforward and less customizable interface. When it comes to CRM-friendly features, both platforms provide basic features such as contact forms, analytics, and social media integrations.
However, WordPress offers much more in terms of CRM functionalities. One of its most significant advantages is the availability of a vast range of plugins that can be added to the site to provide specific CRM features such as lead capture, email marketing, and customer segmentation. Additionally, WordPress offers various integrations with popular third-party CRMs such as HubSpot, Salesforce, and Zoho, enabling businesses to use their preferred CRM systems seamlessly.
SquareSpace, on the other hand, provides a more limited set of CRM tools. The platform’s analytics feature provides some basic data on website traffic and user behavior, but it lacks more advanced metrics such as conversion rates and lead generation. The contact forms in SquareSpace are customizable, but they lack the ability to segment leads based on their interests and behavior.
We find that while SquareSpace offers some basic CRM functionalities, it cannot match the versatility and flexibility provided by WordPress, which provides a wide range of plugins and integrations to cater to different business needs.
You might be interested in reading our article “Is WordPress the best Content Management Platform?” before deciding for yourself!
WordPress vs. Wix:
Wix is a popular website builder known for its drag-and-drop interface and ease of use. While it provides basic CRM functionalities, it’s not as customizable as WordPress, and its CRM features are less advanced than those of WordPress.
Wix’s CRM tools include contact forms, live chat, and social media integrations. However, much like SquareSpace, it lacks more advanced features such as lead capture and email marketing automation, which are critical for businesses that want to nurture their leads and customers.
WordPress, on the other hand, provides a more extensive range of CRM features, with various plugins and integrations that cater to different business needs. WordPress plugins such as Contact Form 7, Gravity Forms, and Ninja Forms provide customizable contact forms that can be used to capture leads and segment them based on their behavior and interests.
Additionally, WordPress provides integrations with popular email marketing platforms such as MailChimp, Constant Contact, and AWeber, enabling businesses to automate their email marketing campaigns and nurture their leads and customers.
We find that while Wix provides some standard CRM functionalities, it lacks the customization and advanced features offered by WordPress, which is a more versatile choice for a variety of businesses.
Benefits of WordPress:
Open-Source nature: WordPress’s most significant advantage over SquareSpace and Wix is its open-source nature, which enables developers to create custom plugins and themes that cater to specific business needs. Additionally, WordPress’s vast community of developers provides extensive support and resources, making it easier for businesses to manage and maintain their websites.
Easy-to-use: SquareSpace and Wix are more straightforward to use, making them ideal for small businesses and individuals who do not require advanced CRM functionalities. However, the lack of customization and advanced features renders them less suitable for larger businesses that require more extensive CRM functionalities.
Pricing Models: Another limitation of both SquareSpace and Wix is their pricing model. Both platforms charge monthly fees that increase as businesses require more advanced functionalities, which can make them expensive in the long run. Additionally, their closed platforms make it difficult for businesses to migrate their data and website to another platform in case they decide to switch providers.
On the other hand, WordPress is free to use, with businesses only paying for the hosting and premium plugins and themes they choose or require. Additionally, the open-source nature of the platform makes it easy for businesses to migrate their data and website to another provider without losing their data or website functionality.
The bottom line: SquareSpace and Wix are ideal for small businesses just starting out, and individuals who prefer a more straightforward and less customizable platform. Ultimately, the choice between WordPress, SquareSpace, and Wix depends on the specific needs of the business and the level of customization and functionality required. Businesses should carefully evaluate the pros and cons of each platform before making a decision.
In Summary
When comparing CRMs, it’s easy to see that WordPress offers the most versatile and customizable platform with a wide range of plugins and integrations to cater to different business needs. Although SquareSpace and Wix offer basic CRM functionalities, they don’t provide the same “sky’s the limit” opportunities as WordPress.
Are you interested in growing your business with WordPress but you could use a hand from some experts? MyUnlimitedWP offers the best service around when it comes to WordPress-related queries. We can build your WordPress website and maintain it with regular changes, updates, fixes and more. Get in touch with our talented team and let us handle those technical aspects while you focus on living your life and growing your business!