WordPress vs. WebFlow: 3 Important Comparisons for Web-building (Part II)

Overview: We’re giving more insight to help make your decision between WordPress and WebFlow a bit easier

Why do so many people compare WordPress to WebFlow? We talked about this in the first part of this article, but both share similarities that are hard to miss. These similarities thus make it difficult to talk about either without mentioning the other. This results in what seems like never-ending comparisons.

It’s true that both WordPress and WebFlow are popular website-building platforms with various features, designs, and plans. There are key distinctions, however, that can help drive your decision.

Previously, we talked about usability, CMS system, customer service/technical support, and plans/pricing. Today, we’re going to consider the following:

  • E-commerce Features
  • SEO Settings
  • Maintenance

But wait – why is this topic of platform choice so popular especially between WordPress and WebFlow? The Digital Merchant summarizes it best: Deciding which platform to choose for your website is difficult because you want to make the right choice the first time.

You’ll likely end up switching hosting services down the line once you realize that the platform you initially chose wasn’t right for you. And that’s just a headache in and of itself.

WordPress and WebFlow happen to share strikingly similar features, so naturally this platform comparison is going to prevail compared to others on the market that simply aren’t as similar.

We encourage everyone to do you and your website a favor and weigh out your options before making a decision.


There’s a good chance that you’re going to want to do a lot more than just publish blogs on your website.

If you want to earn money, then you may also want to list products for your customers to buy.

Fortunately, both WordPress and Webflow can help with that.

  • Both offer a limited range of plugins
  • Both can integrate with platforms like Google Tag Manager for tracking ads effectively
  • Both can leverage tools such as Slack for more streamlined communications and project management

Now let’s get into the details according to Ecommerce-Platforms.com. (This is substantial so grab a pen and paper to take notes, get your reading glasses on, and make some popcorn.)

WebFlow and E-commerce:

WebFlow comes with its own e-commerce engine that allows users to develop incredible responsive websites that go beyond the functionality of things like Weebly.

If you’re running an e-commerce business, Webflow can make it easier for you to sell your products and scale your business according to your individual needs.

  • Every page you create is completely customizable, from product page to checkout.
  • Unlike other website builders, your checkout pages on WebFlow can match the rest of your website completely.
  • You can adjust the transactional emails that you send to your clients to confirm purchases. This makes it a lot easier to ensure that every aspect of your messaging and image stays on brand.
  • Customers will have the option to pay for their products however they choose, which is always a huge bonus.
    • All consumers prefer to buy from brands that give them complete freedom over how they want to shop.
    • The Webflow dashboard integrates with everything from Apple Pay, to Google Pay, Stripe and PayPal.
    • The order management dashboard is also very easy to use, and you can easily print shipping labels too.

However, the in-depth functionality of Webflow also means that it comes with a massive learning curve.

This means that, unlike other tools, you’re going to need to take some time to figure out how WebFlow’s e-commerce system works.

But the plus side is that once you get used to WebFlow, you can do a lot with it, including creating parallax effects, animations, and much more.

WordPress and E-commerce:

Of course, just because Webflow is simple to use for e-commerce, doesn’t mean that WordPress doesn’t have its benefits too.

All you need to do to get started here is install a free solution like the WooCommerce plugin. The WooCommerce plugin is very popular and easy to use.

As well as coming with a minimal learning curve for beginners, WooCommerce is highly customizable, meaning that the sky is really the limit for what you can do with your online store.

What’s more, there are hundreds of free and paid extensions to add to WooCommerce.

You can implement everything you need for shipping and fulfillment requirements, and even build your own dropshipping business thanks to the WooCommerce plugin!


Having high-quality content and articles for your website is an incredibly effective way to boost your website’s SEO. This is why blogging capabilities and management is so important to have in a website builder.

WebFlow and SEO:

WebFlow has its own set of integrated SEO settings, but that’s about what you get. LIterally.

Upqode talks about this in this article, stating: “Webflow blogs work and there is an integrated blogging function available for Webflow users. However, you simply do not have as many options and features for content management with Webflow as you do with WordPress.”

This means that you are quite limited in terms of options when it comes to maximizing SEO efforts if you work in WebFlow.

WordPress and SEO:

WordPress offers one of the best blogging functions and management out there. From basic site security to ensuring you have high-performing content to the actual maintenance of your website, SEO can mean a couple of different things.

Thankfully, all of these things are covered by WordPress. Quality content is already covered by the excellent blogging functions of WordPress.

  • These built-in SEO functions on WordPress allow you to set the parameters of your project.
  • Paid plug-ins for SEO come with a variety of different features and offers. This means that you are able to get exactly the SEO you need.

Not only is WordPress easy to use and navigate when compared to WebFlow, but the whole blogging system is designed to be efficient and easily manageable over a long period of posting content.

This means that you would be able to comfortably and quickly create, manage, and publish content as your website grows.


In this comprehensive video at 18:35, YouTube user Payton Clark Smith highlights the differences when it comes to maintenance between three hosting sites – two of them being, you guessed it, WordPress and WebFlow.

He says the differences ultimately come down to this:

  • WebFlow requires virtually no maintenance.
    • If you set up the CMS system properly, you can essentially hand it off to your client and they’ll have everything they need to keep their website up and running. This includes making edits to text and images, add blog posts, and more.
    • You don’t have to worry about any installs or updates, as WebFlow handles all of that for you.
  • WordPress requires a substantial amount of time to maintain, fix, or update, especially in comparison to WebFlow.
    • You have to manage and update any plugins that are being used.
    • Knowledge is required to install WordPress and update any plugins; however, Smith concludes that it might be worth it if users plan to build a more complex solution.


” WebFlow might be ideal for maintenance; WordPress might be ideal SEO; both might be ideal for e-commerce

The verdict remains the same as before: WordPress and WebFlow both have pros and cons that could sway users either way. It ultimately depends on your needs, both current and long-term.

Of course, we’re fans of WordPress, after all, we’ve been using for years (since it’s inception back in the earlier 2000s). But we recognize that it does have its limitations, just like everything in life.

What do you think – are you a WebFlow aficionado or is your loyalty to WordPress?

With so many hosting platforms available these days, it could be hard to choose. But at least we’ve chiseled it down to two awesome options.

At any rate, if you have questions, feel free to reach out to our team. We’ll do our best to help you make a guided decision that will benefit you and your business long-term.


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