Overview: By including videos from YouTube or similar sites on your WordPress website or blog, you can add a story-telling element that intrigues and engages your audience and keeps their eyes on your site. Here’s all you need to know about how and why behind embedding videos!
Much like pictures, videos are a fantastic tool to attract, engage, and convert visitors to your website. Video content is powerful, which is why more than 80% of businesses use videos as a marketing tool, resulting in a better conversion rate and increased sales. If you’re ready to add an audio-visual component to your website visitors’ experience, it’s time to learn how to embed videos on your WordPress site.
With internet users spending more of their online time watching reels and videos, the demand for video in marketing is increasing year after year. Fortunately, you don’t have to be a genius at coding to add a video to your site. The functionality of WordPress makes it super-easy!
In this blog, we’ll walk you through the benefits of video content and different methods for adding videos to your WordPress site. So why don’t we get right to it?
3 Ways to Embed a Video on a WordPress Post/Page:
WordPress is a blessing for aspiring bloggers as it makes it extremely simple to insert videos into your page and posts. Read on to learn three simple methods to help you make video a part of your website today!
Method 1 – Paste the URL into the Post or Page:
WordPress has a great feature called auto-embeds, allowing your website to automatically extract the embed code from popular video hosting services like YouTube or Vimeo.
In most cases, all you need to do is to paste the link right where you want the video to appear as you’re creating the draft of your post or page. WordPress will retrieve and embed the video for you. It’s as straightforward as that!
From there, you’ll be able to make changes to the video settings, resizing it or moving it around as you please. Remember, you can opt for this method only when you’re bringing in a video that’s hosted on an outside website. If you want to add a video of your own, that doesn’t already live online, it’ll need to be uploaded somewhere, and you’ll use the link in the post.
>>> Related Reading: Change the size of embedded YouTube video in WordPress
Method 2 – Insert Video Blocks:
If you don’t want to use video from an external link, WordPress has another built-in option: embed video by using a block. All you need to do is to add a new block and search for the video option.
This step will insert a video block, with an option to upload a file from your computer or choose a file that has already been uploaded to your Media Library. Just select the video or the URL, and you’ll be good to go!
Method 3 – Use Plugins to Display Videos:
If you prefer to go the more technical route and have even more control over how your video is displayed and presented, you can go with a plugin. The WordPress Plugin Directory has several plugins you can use to customize the way you use videos on your website or blog. Enough of the default methods for adding videos – we’re going a little technical now.
If you want some flexible, advanced options for presenting videos to your readers, consider checking out the tools on this list: 10 best video plugins to add to your website
Why Embed Videos in Your WordPress Blog Post or Page?
Whether they’re browsing the internet on a computer or a smartphone, people expect to encounter videos online on a daily basis. You can use this trend to your advantage by incorporating video into your own digital marketing. Videos help you stay relevant across all devices and evoke an emotional response from your potential clients.
>>> Related Reading: How your website design can affect human emotions
The benefits of video include:
Establishing a strong brand personality: To stand out from your competitors, and to be perceived as one-of-a-kind, you need to establish a strong brand personality. Embedded videos are a great way of demonstrating your company’s identity in a modern and appealing way. It takes less time for a website visitor to watch a short video and pick up on your brand’s voice and tone than it does for them to read your entire website.
Boosting SEO with homepage videos: Website homepage videos stimulate SEO, so you’ll rank better in search engines. Websites that incorporate videos have a greater chance of appearing on the front page of Google, which means a greater chance of driving traffic to your site.
>>>Related reading: Video SEO best practices
Entertaining and engaging potential customers with homepage videos: Since homepages are the first thing a visitor comes across, the impression they create should be a memorable one. A video can tell visitors what they need to know about you or your business while also providing them with a quick diversion. When crafting a video for your homepage, keep these two rules in mind:
1. It should be informative.
2. It should be entertaining.
That’s it! Just aim to present your visitors with a video that will persuade them to linger on your website for a while and see what else you have to offer.
>>> Related Reading: 7 benefits of adding videos to the homepage of your website
We’re always excited to talk about WordPress – it’s an awesome platform, and it’s what we’re passionate about! Having inhabited the WordPress world for the past two decades, we love discovering how to make the most of all its options and features, and embedded video is one of the most exciting of those features.
If you’re just getting started with WordPress or you could use some friendly guidance from a team of WordPress wizards, you’ve come to the right place! At MyUnlimitedWP, we pride ourselves on providing WordPress support to everyday heroes like you. Take a gander at the rest of our website to find out what we can do for you!