Design That Reflects Your Business’s Personality
Content (We’re Talking Fresh Out The Oven)
Appropriate Search Engine Optimization
This is more than just having words on a page. When it comes to SEO, you want to make sure the words on your page are relevant to your business and the kind of audience you want to attract. For example, if you’re in the retail business and your company specializes in affordable linen clothing for children (let’s keep the illustration goin’), trying to optimize for “women’s clothing” or “luxury children’s clothing” aren’t the most appropriate. What we mean when we say appropriate search engine optimization is that your key phrases should be able to attract your target audience. If someone is searching for “women’s clothing” and comes across your website because you decided to optimize for that as well, you might increase foot traffic. But, that person might not consider you a trustworthy company because they searched for one thing and found that you specialized in another thing that didn’t cater to their needs. This could be frustrating and trust-breaking.
Now, you could optimize for “children’s clothing.” However, there would be substantial competition for that key phrase because it’s generic and vague. The more specific, the better. Trying to optimize for “affordable linen children’s clothing” is more specific and could grant you more visibility due to the decreased key phrase competition. Even more, creating key phrases that are location-specific will boost your visibility. If your business is located in the fictional town of Narnia, trying to optimize your website for “affordable linen children’s clothing in Narnia” will win you additional brownie points from Google.
Unique and Original Images (Did Somebody Say, “Stock Photos”?)
Ah, the glorious stock photography—like the notorious photo of a woman laughing as she’s about to take a bite out of the salad she’s holding. We all know those images, and we all secretly cringe at the over-posed, unrealistic images of people doing everyday things, except they’re unusually happy. There’s nothing wrong with being unusually happy, and stock photos have helped many companies complete their website and many college students finish their final PowerPoint. But, people like relatability and reality.
Humans are visual creatures, so if you want people to develop the perception that your business is authentic, having authentic images relevant to your business and strategically placed throughout your website can help. Of course, this is a matter of whether you want to hire a photographer to take authentic photos, take the photos yourself, or browse through the seemingly endless pages of stock photos available to find the most suitable images for your business’s website. All of these are practical; just make sure your images coincide with your content and your overall message.
User - And Mobile - Friendly Navigations
Now is the perfect time to get that website up and running to speed the way that you want. Consumerism is going away simply because people are indoors. In fact, people will probably consume more now that they’re in their homes with more time on their hands. At MyUnlimitedWP, we’re the solution you’ve been needing. Contact us today and we’ll help your website become distinguished and polished the way it deserves to be.