Overview: Discover the benefits of hiring an agency to handle your website, rather than an individual freelancer. With a team of experts, more resources, better reliability, ongoing support, and better communication, an agency can provide you with the website you need to succeed in today’s digital world!
When talking to potential clients, we occasionally hear, “Well, I do know somebody who does website stuff…” It’s a common and unsurprising phenomenon that small business owners are likely to reach out to a freelancer for website assistance in an attempt to save themselves time and some cash.
But we’d like to present another perspective: For many businesses, it’s better to hire an agency to handle your website than an individual freelancer.
As a business owner, you understand the importance of having a strong online presence. Your website is often the first point of contact for potential customers, and it needs to be designed and maintained to a high standard.
While both options — freelancer and agency — have their pros and cons, there are some compelling reasons why an agency may be the better choice for your business website.
A Team of Experts on Your Side
First things first — when you hire an agency, you’re not just hiring one person, you’re hiring a team of experts. Agencies typically have a team of designers, developers, copywriters, and project managers, all of whom have abundant experience in those areas, and who can work together to create a website that meets your needs.
This means that you get access to a wide range of skills and expertise, rather than relying on one person to do everything. Plus, you can be confident that your website is being built and maintained by professionals who know what they’re doing.
In the majority of cases, an agency has more resources than an individual freelancer. In addition to the range of skills we cited above, they often have access to better tools and technology, which means they can create a website that’s more advanced and user-friendly.
Agencies also have more resources in terms of time and manpower. They can work on multiple projects at once — so they can complete your project faster than an individual freelancer could.
>> Related Reading: What Is a Marketing Agency?
Building an agency requires time, hard work, and never-ending efforts, and the result is often an organization that’s more reliable than an individual freelancer. Agencies have processes and procedures in place to ensure that projects are completed on time and to a high standard.
Agencies also have more resources to handle any unexpected issues that may arise during the project. This means that your website is less likely to experience downtime or other issues that could negatively impact your business.
An agency offers ongoing support for your website, even after it has been launched. This means that if you need any updates or changes to your website, you can rely on the agency to handle them for you.
An individual freelancer, on the other hand, may not be available for ongoing support. They may move on to other projects, leaving you stuck and searching for someone else to handle future updates or changes.
Last but not the least, an agency typically provides better communication than an individual freelancer. Agencies have project managers who can keep you updated on the progress of your project and answer any questions you may have.
Agencies also have clear processes for communication, which means that you can be confident that your questions and concerns will be addressed in a timely and professional manner.
>> Related Reading: The Role of Business Communication in Marketing
While hiring an individual freelancer may seem like a more cost-effective solution, there are many reasons why hiring an agency may be the better choice for your business. With access to a team of experts, more resources, better reliability, ongoing support, and better communication, an agency can provide you with the backup you need to succeed in today’s digital world.
At MyUnlimitedWP, we have a talented team from a variety of marketing backgrounds, and we love putting our expertise to work for our clients. We’re especially adept at WordPress websites! In fact, we’ve been known to help other agencies handle their clients’ WordPresswebsite needs! Feel free to reach out to us for your website-related queries!