Overview: Event season is here! Make sure your website is ready to promote your events with clear details, mobile-friendly design, and fast updates. Here’s your checklist for success. Read on!
Spring and summer are packed with events — community fundraisers, seasonal sales, festivals, concerts, workshops, and conferences. Whether you’re a small business, nonprofit, or local church, your website should be your #1 promotional tool.
But here’s the catch: if your website isn’t updated or event-ready, you could miss out on sign-ups, ticket sales, and attendees.
Let’s change that.
Why It Matters: Your Website Is the Hub
When someone hears about your event, what’s the first thing they’ll do? Google it. And if your website is outdated, slow, or missing info, they’ll bounce — possibly right into the arms of another event.
Having a smooth, engaging, and informative event page can make the difference between a packed house and empty seats.
Event Season Website Checklist
Here’s what your website should have to make the most of event season:
Clear Event Details : Make sure the who, what, where, and when are front and center. Bonus points for adding a countdown timer or eye-catching banner.
Mobile-Friendly Design : Most visitors will check out your event from their phones. If your site isn’t mobile-optimized, it’s time for a refresh.
Easy Registration or RSVP : Whether it’s a simple form or a third-party ticketing platform, the process should be quick and easy — no hunting for buttons or broken links.
Updated Images & Branding : Swap out last year’s flyers and photos for fresh, seasonal visuals. This shows visitors your event is current and well-organized.
SEO-Ready Pages : Include keywords that match how people might search for your event. For example: “family-friendly summer event in [your city]” or “free local concert June 2025.”
Call-to-Action Buttons : Tell your visitors what to do next — “Buy Tickets,” “RSVP Now,” “Volunteer Here,” or “Learn More.”
Don’t Forget the Follow-Up
Your event promotion doesn’t stop at launch day — build in a plan to keep your page updated with announcements, speaker highlights, or photo sneak peeks. After the event, your website can showcase success stories, photo galleries, and even next year’s save-the-date. It’s not just about getting people in the door — it’s about keeping them connected afterward.
>> Related Reading: A Second-First Impression: Why Follow-Ups Are More Important Than Initial Emails
Don’t Let Website Stress Steal Your Spotlight
If you’re already juggling event planning, staffing, and promotion, let MyUnlimitedWP take care of the website updates. From adding event pages to improving site speed and mobile layout, we’ll make sure your site is ready to shine — just like your event.
Let’s get your website event-season ready, stress-free.
📩 Ready to update your site? Contact us today for unlimited website support that works behind the scenes while you focus on the spotlight.